{"id":9591,"date":"2019-04-04T15:10:18","date_gmt":"2019-04-04T13:10:18","guid":{"rendered":"https:\/\/vdlv.fr\/groupe-vdlv\/?p=9591"},"modified":"2026-04-23T13:25:23","modified_gmt":"2026-04-23T13:25:23","slug":"interview-de-charly-pairaud-le-figaro-fr","status":"publish","type":"post","link":"https:\/\/vdlv.fr\/groupe-vdlv\/actualites\/sujet-dactualite\/interview-de-charly-pairaud-le-figaro-fr\/","title":{"rendered":"L&rsquo;interview de Charly Pairaud, directeur g\u00e9n\u00e9ral de VDLV pour le figaro.fr"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9591\" class=\"elementor elementor-9591\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d18b8a1 e-flex e-con-boxed e-con e-parent\" data-id=\"5d18b8a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53317250 elementor-widget elementor-widget-text-editor\" data-id=\"53317250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Le magazine RDV PME diffus\u00e9 sur le figaro.fr consacre un num\u00e9ro sp\u00e9cial au march\u00e9 de la cigarette \u00e9lectronique. Charly Pairaud, Directeur G\u00e9n\u00e9ral de VDLV est leur invit\u00e9 de la semaine.<\/strong><\/h4><p>En France, on d\u00e9nombre environ 2 millions d\u2019utilisateurs de dispositifs de vapotage, qu\u2019on appelle des \u00abvapoteurs\u00bb. Cr\u00e9\u00e9e en 2003, par un pharmacien chinois, la vape a pour objectif de favoriser le sevrage tabagique. Elle apporte de la nicotine par absorption pulmonaire, en reproduisant la gestuelle et en rempla\u00e7ant la fum\u00e9e par la volute de vapeur. <i>\u00abV\u00e9ritable r\u00e9volution sanitaire, la cigarette \u00e9lectronique s\u2019est am\u00e9lior\u00e9e au fil du temps. En 2010, Vincent Cuisset, Fondateur de VDLV s\u2019est interrog\u00e9 sur la composition des e-liquides disponibles sur le march\u00e9. Ing\u00e9nieur en instrumentation, il a d\u00e9cid\u00e9 de mettre ses comp\u00e9tences au service de cette innovation afin de garantir la bonne composition des liquides en vue d\u2019un sevrage tabagique efficace\u00bb,<\/i> annonce Charly Pairaud, Directeur g\u00e9n\u00e9ral de VDLV.<\/p><h4>D\u00e8s 2012, &#8230;<\/h4><p>VDLV \u00e9tablit un cahier des charges strict garantissant la s\u00e9lection de mati\u00e8res premi\u00e8res (choix des ar\u00f4mes, de la nicotine et des bases diluantes). Apr\u00e8s Vincent dans les Vapes, sa marque aux ar\u00f4mes naturels, VDLV lance Cirkus. Cette 2\u00e8me marque propose des saveurs plus complexes et plus intenses (saveurs p\u00e2tissi\u00e8res par exemple). <i>\u00abIl ne s\u2019agit pas seulement d\u2019AVOIR une cigarette \u00e9lectronique, mais plut\u00f4t d\u2019\u00caTRE<\/i><i> vapoteur. Un vapoteur n\u2019est plus d\u00e9pendant d\u2019une marque de cigarette, il a envie de d\u00e9couvrir de nouvelles saveurs. C\u2019est pourquoi le r\u00e9seau de boutiques sp\u00e9cialis\u00e9es est si important. Elles apportent conseils et proximit\u00e9 pour la r\u00e9ussite de l\u2019arr\u00eat du tabac\u00bb<\/i> pr\u00e9cise Charly Pairaud.<\/p><h4>En 2016, &#8230;<\/h4><p>VDLV devient le premier fabricant fran\u00e7ais \u00e0 obtenir la certification AFNOR pour la qualit\u00e9 de ses e-liquides. Une reconnaissance de son engagement, en continuit\u00e9 de ses valeurs de respecte de l\u2019Humain et de Terre. <i>\u00abNotre volont\u00e9 est de continuer \u00e0 innover. Pour cela, nous avons cr\u00e9\u00e9 notre propre unit\u00e9 de production de nicotine liquide locale avec du tabac issu de la r\u00e9gion.<\/i> Dans un souci d\u2019\u00e9conomie circulaire, nous sommes \u00e9galement un des rares fabricants \u00e0 utiliser des flacons en PET recycl\u00e9.\u00bb Depuis 2017, VDLV est le seul producteur fran\u00e7ais et europ\u00e9en \u00e0 extraire de la nicotine des feuilles de tabac pour une utilisation exclusivement r\u00e9serv\u00e9e aux produits de la vape.<\/p><p>Engag\u00e9 dans cette \u00abexigence vapologique\u00bb, VDLV souhaite ma\u00eetriser ainsi l\u2019ensemble du parc de mol\u00e9cules qui composent les e-liquides. Soutenu par la r\u00e9gion Nouvelle Aquitaine, l\u2019ambition de VDLV est de poursuivre son d\u00e9veloppement tout en continuant \u00e0 innover, \u00e0 rassurer les consommateurs et \u00e0 convaincre les fumeurs.\u00a0<i>\u00abPassionn\u00e9s de biotech, nous avons plein de projets en cours et \u00e0 venir. La sortie de nouvelles saveurs ce mois-ci : Ananas Gourmand et Pomme\/Poire. La construction d\u2019un site de 13 000m2 \u00e0 Cestas, v\u00e9ritable puzzle \u00e9conomique local. Et enfin apporter notre soutien aux boutiques sp\u00e9cialis\u00e9es qui r\u00e9alisent un formidable travail d\u2019accompagnement au sevrage tabagique\u00bb<\/i> conclut Charly Pairaud.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f7e4e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c4f7e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.lefigaro.fr\/economie\/le-rendez-vous-des-pme\/charly-pairaud-vdlv-le-marche-de-la-cigarette-electronique-20190403?fbclid=IwAR1UzReuTKQNjxBE8tHPyiO5GdK39pYgTlrlzOOcBBoElNGZwnnSH10WC8c\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir l'interview compl\u00e8te sur lefigaro.fr<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le magazine RDV PME diffus\u00e9 sur le figaro.fr consacre un num\u00e9ro sp\u00e9cial au march\u00e9 de la cigarette \u00e9lectronique. Charly Pairaud, Directeur G\u00e9n\u00e9ral de VDLV est leur invit\u00e9 de la semaine. En France, on d\u00e9nombre environ 2 millions d\u2019utilisateurs de dispositifs de vapotage, qu\u2019on appelle des \u00abvapoteurs\u00bb. Cr\u00e9\u00e9e en 2003, par un pharmacien chinois, la vape [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":588286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,30],"tags":[],"class_list":["post-9591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue-de-presse","category-sujet-dactualite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;interview de Charly Pairaud, directeur g\u00e9n\u00e9ral de VDLV pour le figaro.fr<\/title>\n<meta name=\"description\" content=\"Un num\u00e9ro du RDV PME du figaro.fr est consacr\u00e9 au march\u00e9 de la cigarette \u00e9lectronique. 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